Alex de la rosa

Alex De la Rosa is a UX designer located in Chicago, IL. He uses human-centered design methodologies to enhance digital products and experiences to make them more intuitive, accessible and enjoyable. He has spent over 10 years leading the UX strategy, design and research of internal and external products at the Federal Reserve Bank of Chicago and CNO Financial Group.

featured projects

  • MHP Survey

    Designed an 12-question insights survey for MyHealthPolicy.com to inspire and drive marketing campaigns .
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  • future of i7

    Designed Federal Reserve System 7th District intranet site (I7) roadmap for a period of 2-3 years.
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  • hr policies revamp

    Led a 12-person legal and HR team through a user-centered redesign of HR policies on the intranet.
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  • navigation redesign

    Conducted user research to streamline navigation and most frequented processes for bank employees.
    Read the Case Study >>